Silverback Strategies

Silverback Strategies began its journey in 2007, when Alexandria native Neil Welsh decided to launch a pay-per-click agency in Del Ray, Virginia. Initially, Welsh partnered with someone whose expertise was in Google Ads, while Welsh focused on sales. However, just six months into the venture, his partner departed, taking half of their clients. This pivotal moment spurred Welsh to immerse himself in learning Google Ads, moving back into his parents' house to rebuild the business from the ground up. This period of intense dedication and learning laid the foundation for the agency's future success and resilience. Over the next few years, Silverback Strategies expanded its service offerings, notably adding Search Engine Optimization (SEO) to its repertoire. This expansion fueled the company's growth, leading to a move to Alexandria's historic Old Town. From these modest beginnings, Silverback Strategies has evolved into a full-service digital performance marketing agency. The agency has consistently focused on helping marketers achieve measurable growth and navigate the ever-changing digital landscape. Their commitment to delivering results has earned them recognition from prominent publications such as Ad Age, Inc. Magazine, The Washington Post, The Washingtonian, and The Washington Business Journal, not only for their work but also as a top place to work. This reputation has made Silverback a sought-after destination for top digital marketing talent. Today, Silverback Strategies is a fully remote agency, with employees working across the continental United States, yet maintaining a tight-knit, collaborative, and empathetic company culture. They continue to emphasize innovation, data-driven strategies, and a client-centric approach, helping businesses hit their goals and understand their marketing impact.